About Us > Why It Is Called The Gemini Effect
The Gemini Effect is the surge in growth, profitability and success that companies achieve when they implement the Secrets of America's Most Successful Companies.
The Gemini Effect is based on the metaphor of the US space program that resulted in the successful missions to the moon. Here’s the true story.  
    "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to Earth."
John F. Kennedy
May 25, 1961
With these words, President Kennedy set in motion what would ultimately prove to be one of the crowning scientific, technological and organizational accomplishments of the 20th Century.  

When he shared this vision, NASA itself was less than three years old. A mere 20 days earlier, Alan Shepard, Jr. had become the first American in space with a 15 minute sub-orbital flight in his tiny Project Mercury capsule.

Just eight years later the world stood transfixed as Neal Armstrong stepped onto the lunar surface.

    "That’s one small step for man, one giant leap for mankind."
Neil Armstrong
July 20, 1969

In between the tentative start that was Project Mercury and the unparalleled achievements of the Apollo Moon Missions came an essential step... a step that set the stage for future growth and accomplishment.

It was a time of discoveries, new techniques and new competencies. Failure to achieve its objectives would preclude further success. That step was called Project Gemini.

    Without Gemini there would be no Apollo. We believe that this presents a perfect metaphor for the essential transition that growing organizations must make. In its absence the true potential of an organization will not be achieved. Period.
EXPERIENCE THE Gemini effect

When the Success Factors are implemented an amazing thing starts to happen. Your organization will surge ahead. It will grow faster, be more profitable, be easier to run and allow you to concentrate on what you do best. The surge in success is called the Gemini Effect.

We were so impressed with the power of the Gemini Effect that it became the name of our company.

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